Wednesday, April 27, 2011

Can A BlackBerry Tablet With No Email Impress Wall Street Professionals?

Wall Street executives who like the iPad but are addicted to their BlackBerry now have a solution: RIM's new PlayBook tablet, which launched last Tuesday. But will it strike a chord with CrackBerries?
Well, according to initial reports of empty stores, it's off to a slow start. Or at least it's failed to whip up a similar frenzy to the iPad (or any new Apple product, for that matter.)

But analysts in this CNBC video think the PlayBook could be a sleeper hit, since it is targeted at enterprises and professionals who love their BlackBerries (and that's a lot of them) .

For those who think that Apple is the only company that can stir up any kind of passionate emotion from its users, think again: is a site dedicated to BlackBerry users and abusers featuring news coverage, how to guides, forums and BlackBerry software, themes and accessories. So will BlackBerry lovers flock to the PlayBook? After all, Wall Street professionals - particularly institutional investors, retail traders and financial advisors - have already embraced the iPad. Firms like Morgan Stanley, TD Ameritrade and Barclays Capital are just some of the big firms that have recently launched popular apps for the Apple device.

Well, the RIM tablet only works with WiFi, unlike the iPad which also works on cellular networks. That's actually a plus: it means users can get online using the BlackBerry's cellular connection. You don't have to pay an extra $15 or $20 a month for a tethering plan, as you do with the iPhone or Android.

Read more here.


  1. the ipad is going to continue to do well and the playbook not so much

  2. I think that they will always want e-mail access on their phones.